Learning in context: Incorporating practical examples into theoretical content

Dr Marcus Phipps
Faculty Business and Economics

This presentation reported on a Learning and Teaching Innovation (LTI) grant that focused on incorporating industry relevant examples into the subject MKTG90008 Consumers and Consumption through, seven interviews with students who had completed the subject over the last 10 years. Interviews discussed the graduates’ career journeys and how the theory learnt from Consumers and Consumption had influenced their work lives. The edited interviews provided practical industry examples to complement the subject’s theoretical discussions and were scaffolded into the online learning content. The presentation reported on the first round of analysis on the data collected during semester 1 2021 that sought to measure the effectiveness of incorporating these practical videos.

This Zoom presentation was part of the Melbourne CSHE Teaching and Learning Conference 2021 held on Tuesday 1 June 2021.